Texas State University · Digital Media Innovation
Portrait of Sofia Pabon

Sofia Pabon

I am Digital Media Innovation student combining web development, UX/UI, social media analytics, visual storytelling, and brand strategy to build thoughtful digital experiences.

Explore My Work View Resume
sofiapabon2001@gmail.com LinkedIn
Web Development
Social Analytics
UX & Visual Design
Brand Strategy

About

I am completing a Bachelor of Science in Digital Media Innovation at Texas State University with a minor in Entrepreneurship. Throughout the program, I have learned to connect research, strategy, design, code, and storytelling instead of treating them as separate skills.

My portfolio reflects the way I like to work: begin with the audience, look for meaningful patterns, create a clear experience, and communicate the idea visually. Whether I am analyzing content performance, building a website, developing a campaign, or designing an app, I focus on work that feels useful, engaging, and human-centered.

Resume

Relevant Experience

Brand Strategist

Global Career Accelerator · Crocs Remote

Apr 2026–May 2026

  • Conceptualized a digital-first Croctober campaign integrating geolocation UX design with brand-strategy frameworks to engage global audiences through an interactive web experience.
  • Designed a five-step mobile-web globe journey using UX wireframing and user-journey mapping to transform brand values into a shareable storytelling platform.
  • Produced a strategic pitch deck using visual storytelling and campaign-messaging frameworks to present social and in-person extensions to stakeholders.

Data Scientist

McCombs School of Business · Great Learning · Austin, Texas

Aug 2025–Mar 2026

  • Engineered a predictive deep-learning model across seven neural-network architectures, achieving 93.8% recall and 98.6% precision for equipment-failure detection.
  • Launched an end-to-end retrieval-augmented generation pipeline using LangChain, Mistral-7B, ChromaDB, and SentenceTransformers.
  • Developed an XGBoost classification model with hyperparameter tuning and SMOTE across 25,480 visa applications, achieving an 83% F1-score.
  • Fine-tuned a VGG-16 computer-vision model with data augmentation and transfer learning to monitor PPE compliance across labeled workplace images.
View Full Resume

Portfolio

Explore the DMI program

MC 4315 · Web Design & Publishing

Multimedia Reporting Project

A web-based reporting experience combining digital storytelling, multimedia elements, information architecture, and responsive design.

Visit project

MC 4315 · Final WordPress Project

Tiny Adventures E-Commerce

A children’s product platform designed around easy navigation, playful visual branding, and a warm, trustworthy shopping experience.

Visit project

MC 4326 · Advanced Social Media & Analytics

Social Media & Analytics Report

A multi-period analysis of Instagram and LinkedIn content identifying engagement trends, top-performing posts, and strategic recommendations.

View report

MC 4328 · Digital Media Innovation Capstone

HallMatch Research Project

A collaborative report exploring student housing insecurity and campus belonging through market research, competition, financial planning, marketing strategy, and a Lean Canvas.

View research project

MC 4328 · Digital Media Innovation Capstone

Final Website: HallMatch App

A responsive capstone website presenting HallMatch, a campus-specific platform that combines roommate matching, housing discovery, and community events.

Visit final website

Visuals · Design · Graphics · Photography

Strategy · Analytics · Visual Media · Web & App

Projects demonstrating my range across analytics, campaigns, visual media, research, web design, and app development.

Social Media Show

Deepfakes, Synthetic Media & Visual Toxicity

Research-backed insights and personal perspective presented during a live panel streamed across LinkedIn, YouTube, and Twitch.

Watch episode

Networked Publics & Event Marketing

Coffee & Chill Content Analysis

An analysis of partner tagging, creator collaborations, timing, and Instagram network dynamics within an Austin wellness micro-public.

View analysis

Cross-Platform Advertising

SunLife Organics Strategy

Platform-specific Instagram, Facebook, and TikTok advertisements supported by CPE, CPC, and CPM budgeting approaches.

View strategy

Photography & Visual Branding

SJMC Instagram Content

An authentic visual story for the SJMC brand created through the rule of thirds, golden-hour lighting, leading lines, and exposure control.

View project

Independent Content Analytics

Cross-Platform Creator Analysis

An independent research framework analyzing creator content patterns across platforms and translating findings into practical recommendations.

View report

Global Career Accelerator · Crocs

Drop Your Comfort Pin on the World

A digital-first Croctober concept centered on a living 3D globe where customized Croc pins map meaningful places of comfort and belonging.

View campaign

Responsible AI & Digital Literacy

Deepfakes Awareness Campaign

Educational starter-pack content using AI-generated imagery to raise awareness about synthetic media, visual toxicity, and digital trust.

View visual

Research · Data · Web Development

Clean Eats ATX

An Austin dining guide combining research, data collection, an interview, restaurant filters, and accessible web presentation.

Visit website

Curated Local Content

Coffee + Matcha Guide

A curated guide to coffee and matcha shops in Austin and San Marcos with descriptions, links, and location-based discovery.

Visit website

iOS Product Design & Development

Tiny Adventures Shop App

A SwiftUI e-commerce app featuring product discovery, collections, wishlist, cart, account flows, filtering, and detailed product pages.

View on GitHub

Contact Me

Interested in my work?

I would be happy to connect about digital media, web and app projects, social strategy, visual storytelling, or early-career opportunities.

sofiapabon2001@gmail.com
Email Sofia LinkedIn